We’re stating the obvious to say that it’s important for a retailer to have a good online presence. Whether you’re a quirky boutique looking to exploit a great niche, or a global brand looking to create an epic online sales experience across multiple territories, having a robust platform that gives people your product in the easiest, most efficient manner possible is the new standard.
Generally, when we talk about e-commerce, we’re thinking about businesses who operate mostly online – as opposed to, for example, High Street retailers who have both an online and bricks and mortar presence. So, for the purposes of this article, we’re focusing on keeping things online-only.
Creating a beautiful ecommerce website that stands out from the competition requires pure attention to detail, and that’s where we come in.
Customers are firmly in the driving seat and will continue to embrace omnichannel retailing (that is, researching and buying across multiple channels, including mobile platforms). The tipping point between in-store and online is rapidly being reached.